Learn from the experience of successful business owners to help grow your business.
Learn from the experience of successful business owners to help grow your business. This book is a result of interviews with over 100 business owners and its innovative story telling approach helps explain their successes and failures.
The author states the number one mistake made by technology companies was trying to cover every market, rather than focus in on one niche at a time. Ending up with a product that had become a mish mash of code with no clear market differentiator, scratching around for business and taking any deal just to survive.
Publisher: Context Books
Peter Gold is the author of The Growth Faktor - How to grow your B2B tech business faster. During his B2B technology career he started and exited his own business in 2002 during the dotcom boom and has since helped many business owners who have been on the same journey. He previously published Who Moved My Talent in 2010 followed by Who Moved My HR Software in 2011. He has been a technology blogger and conference speaker since 2006 with a reputation for candid but accurate product reviews.
This book weighs: 400g
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